An immersive 360-degree digital launch campaign for Hourglass Cosmetics, a luxury beauty brand, aimed at revolutionizing the eyebrow product category. This comprehensive campaign spans all digital touchpoints, including the brand’s website, social media platforms, and online advertising. Additionally, it integrates traditional media such as print advertisements, sleek and innovative packaging, and cutting-edge visual merchandising in retail spaces. The campaign is designed to seamlessly blend the digital and physical worlds, creating a cohesive and luxurious brand experience that engages consumers across every possible interaction point. From eye-catching social media activations to meticulously designed in-store displays, the campaign positions Hourglass Cosmetics at the forefront of eyebrow innovation in the luxury beauty market.
