A rebrand campaign for Josie Maran Cosmetics, a skincare brand rooted in the power of pure, ethically sourced Argan Oil and a commitment to natural, clean beauty. The brand refresh was designed to modernize the visual identity while staying true to the brand’s original ethos of simplicity, sustainability, and skin-enhancing ingredients. The rebrand included a complete refresh of the brand’s look and feel—from updated typography and color palettes to a more refined, minimalist design system that reflects a sense of ease and elegance. The new brand identity focused on clarity and softness, creating a more contemporary presence across digital and physical touchpoints.
At the heart of the campaign was a visual storytelling approach anchored by natural, sun-drenched photography captured in California’s golden light. These images emphasized fresh, glowing skin and a grounded connection to nature—celebrating the idea that beauty doesn’t have to be complicated to be powerful. By simplifying its visual language and reconnecting with its core ingredient story, the refreshed Josie Maran brand invited both loyal customers and new audiences to experience the benefits of clean, conscious skincare made to highlight your natural features—not cover them up.
