Private Packs

An brand identity for an intimate care startup brand creating discreet personal care solutions.
Overview

Private Packs is an innovative intimate care startup that focuses on creating discreet, effective, and comforting personal care solutions. Rooted in empathy and driven by a commitment to normalize conversations around intimate wellness, the brand offers products designed to provide relief, confidence, and privacy for individuals navigating sensitive health and comfort concerns. This brand identity encapsulates Private Packs' core mission—to empower people through thoughtful design, modern aesthetics, and purpose-driven innovation. From visual language to tone of voice, every element is crafted to strike a balance between clinical trust and personal warmth, offering users a sense of delight, dignity, reassurance, and care.

Services
  • Brand Identity
  • Website
  • Packaging
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