This project brings together sustainability, sport, and style in a powerful expression of circular design. We developed a complete brand identity and packaging system for a limited-edition fashion capsule made entirely from recycled Evian water bottles, gathered post-consumption at New York’s largest tennis tournament—an event synonymous with athleticism, energy, and global attention. The capsule represents a bold step forward in circular fashion, showcasing how waste can be transformed into wearable statements of purpose. By reclaiming single-use plastic and giving it new life through textile innovation, the collection becomes a physical manifestation of environmental responsibility and creative reuse. The visual identity embraces this ethos through thoughtful, modern design elements, while the packaging—made with recycled, biodegradable, and low-impact materials—reinforces a commitment to sustainability at every touchpoint of the consumer journey.
